Variable Data Printing

At A Glance:

•         Create unique one-to-one marketing campaign
•         Maximize response rates with targeted campaigns
•         Create dynamic graphs and charts
•         Combine conditional data with graphic image

While new to some, variable data printing (VDP) has been around for years. Traditionally used in transactional printing environments (printing phone bills, credit card statements, etc.), VDP is now used in all facets of today’s business--from promotional (personalized communications from CRM systems) to publishing (on-demand printing and custom publishing). In the past, the creation of variable data forms required highly skilled programmers to code the individual pages, putting VDP out of reach of most print service providers. Canon Business Solutions VDP solutions are easy to use and intuitive, allowing you more time to build creative personalized campaigns for your customers.

Objectif Lune PrintShop Mail

Personalize promotional communications by varying text, graphics, barcodes, or entire layouts based on information in the database.
Printable FusionPro Web

Web-to-Print solution consisting of three powerful modules that work together to provide a complete procurement and production workflow for print buyers and print service providers.
MindFire Look Whos Clicking

Link the impact-power of direct mail with the interactive capabilities of the Internet through personalized URLs.
BitStream PageFlex Persona

Desktop software solution that enables the creation of customized communications such as marketing materials, direct mail postcards, mailers, coupons, business cards and booklets.
Meadows Publishing DesignMerge

Software package that works with QuarkXpress or Adobe InDesign documents to create personalized direct marketing and other data-driven publications.
Objectif Lune PlanetPress

Design tool that enables the creation and printing of transactional and transpromotional documents such as invoices, statements, reports, pick tickets, shipping labels, etc.
Prism Forms Manager

Advanced variable data printing application used for color and mono production printing environments, statement and other transactional printing.
RSA VIPrint

RSA VIPrint transforms VIPP variable-data jobs to industry standard PostScript, so they can be printed on any production PostScript printer.
Objectif Lune DirectSmile for PrintShop Mail

Image personalization easily added to PrintShop Mail communications through a plug-in that allows connectivity between both applications.